Podcasting lets you create audience specific broadcasts. Podcasts allow people the luxury of tuning in when and where they want. In other words, they'll listen when they will be most receptive to your message.(more)
BusinessWeek calls Podcasting one of the best ideas of 2005. 85% of Polled 12-24 year olds would choose their mp3 player over traditional radio. BusinessWeek Online
In 2006 it is expected that 9.3 million people will download a podcast. In 2007 20.9 million and by 2010 62.8 million people will have downloaded a podcast. emarketer.com
Podcasts are unique in the media universe because they offer: 1 Idea - 1 Subject - 1 Message.
One of Podcasting’s greatest features is its timing. People listen when they are ready to hear. Unlike conventional broadcasting, it’s theirs to listen to over and over again. Podcasts can go into great detail, bring out the fine points, explore topics in depth. Podcasts let you say all the things you never had the time, space or money to say before.
